Simone Biles has an estimated net worth of around $25 million, built almost entirely outside the gym through endorsement deals, a headlining tour, and a growing business portfolio. Her competition earnings are a small slice of that total. The bulk comes from brand partnerships that grew alongside her medal count.
Quick Facts
| Detail | Info |
| Full Name | Simone Arianne Biles Owens |
| Net Worth | Approximately $25 million (estimate) |
| Profession | Artistic Gymnast |
| Age | 29 (born March 14, 1997) |
| Primary Income Source | Endorsements and sponsorships |
| Spouse | Jonathan Owens (NFL safety) |
Early Life and Path to Elite Gymnastics
Biles was born in Columbus, Ohio, and spent part of her early childhood in foster care before her grandparents, Ronald and Nellie Biles, adopted her and her sister. She grew up in Spring, Texas, where a daycare field trip to a gymnastics center at age six led her to start training seriously.
She moved through the junior ranks quickly, reaching the elite level by 2011 and making her international debut in 2013 at events including the City of Jesolo Trophy and the American Cup. That early foundation, built at a local gym rather than a famous academy, is part of what made her later commercial rise so notable to sponsors looking for an authentic story. By the time she won her first national all-around title in 2013, she was already being described as a generational talent, years before the endorsement offers started arriving.
Olympic Career Timeline
Biles first became a household name at the 2016 Games, where she won four gold medals in the team, all-around, vault, and floor events, plus a bronze on balance beam. That performance alone would have been enough to build a career around, but she kept competing well past the point most gymnasts retire.
At the Tokyo Games, she stepped back from several events after experiencing a bout of the “twisties,” a disorientation issue that affects a gymnast’s air awareness mid-skill. She still left with a team silver and an individual bronze on beam, and her public handling of that withdrawal, prioritizing her safety over a guaranteed medal, became a turning point in how brands talked about her. Then, at the Paris Games in 2024, she returned at 27 years old and won gold in the team and all-around events plus vault, adding a silver on floor. That comeback narrative fed directly into a fresh wave of sponsorship interest and a Netflix docuseries, “Simone Biles: Rising,” that further raised her public profile heading into 2025.
Career Earnings: How Simone Biles Makes Her Money
Biles is the most decorated gymnast in history, with 11 Olympic medals, including 7 gold, and 30 World Championship medals. That record matters for her finances, but not in the way most fans assume. Olympic medals themselves pay very little. In the United States, gold medalists receive roughly $37,500 per medal from the national committee, silver pays about $22,500, and bronze around $15,000. Even with her medal haul, prize money adds up to a modest sum next to her total wealth.
According to Sportskeeda, Biles earned about $11.13 million in 2024, with only $135,000 of that coming from competition prize money. Nearly all the rest came from endorsements, sponsorships, and her Gold Over America Tour. That single number captures the pattern of her entire career: the medals build the brand, and the brand pays the bills.
Endorsement Deals: The Real Engine Behind Her Wealth
Biles left Nike in 2021, a rare move for an athlete at her level, and signed with Athleta. She told The Wall Street Journal the brand matched what she stood for, and the partnership went beyond a standard logo deal. Athleta backed her Gold Over America Tour and gave her a hand in designing her own leotard line, which reportedly sold out within hours of release.
Her broader endorsement roster has included Visa, United Airlines, Uber Eats, Powerade, GK Elite, Spieth America, MasterClass, K18 hair products, and Eli Lilly, among others. Forbes has estimated her endorsement income at roughly $5 million a year during peak Olympic cycles, and other outlets put more recent annual brand income closer to $10 million when tour revenue and speaking engagements are folded in.
The Gold Over America Tour deserves its own mention. Biles first launched the 35-city arena tour in 2021, and brought it back in 2024 with a 32-city run that reportedly grossed close to $19.3 million. Unlike a one-off endorsement check, the tour gave her a direct stake in ticket sales rather than just a promotional fee, which is a meaningfully different income structure than a typical athlete sponsorship.
Business Ventures Beyond a Single Endorsement Check
What separates Biles from many Olympic-sport peers is that several of her partnerships function more like small businesses than simple ad deals. The Athleta collaboration includes a signature performance-wear line she helped design, meaning she benefits from product sales rather than a flat appearance fee. The Gold Over America Tour operates on a similar model: she headlines it, but she also carries financial exposure and upside tied to how well tickets sell across every city on the run.
Corporate speaking engagements have added another layer since the Paris Games. Following the release of her Netflix docuseries, companies outside the sports and apparel world began booking her for talks, a type of income that has little to do with gymnastics itself and much more to do with her public story of resilience and comeback. That diversification matters because it means her income no longer depends entirely on staying at the top of a sport with an average competitive career of a few years.
Where the Money Goes: Lifestyle and Assets
Biles has described herself as frugal despite her earnings, once saying, “I will only splurge if I earned it.” That approach shows up in how selectively she talks about big purchases compared to how much she works.
She and her husband, Jonathan Owens, built a home in the Houston area with amenities like an infinity pool, and the couple has also held property in the Chicago area during his NFL career. [internal link opportunity: profile of Jonathan Owens’ NFL career and earnings] Reporting on the specifics of her real estate holdings varies by outlet, and Biles has kept most financial details out of the public record, which is typical for athletes whose income comes mainly from private endorsement contracts rather than public team salaries.
How Simone Biles Compares to Other Gymnasts
Within the sport, Biles is consistently described as the highest-earning gymnast by a wide margin. Shawn Johnson, the 2008 Olympic all-around silver medalist, has an estimated net worth of around $9 million, less than half of Biles’ estimated total. Part of the gap comes down to timing. Biles competed and kept competing through an era when women’s sports sponsorship dollars grew substantially, and she extended her career across three Olympic Games (2016, 2020, and 2024) instead of retiring after one.
Compared to athletes outside gymnastics, her earnings still trail major team-sport and tennis stars, but she regularly appears on lists of the highest-paid female athletes worldwide. In 2024 reporting, she ranked ninth among the highest-paid female athletes at roughly $11.13 million for the year, sitting just ahead of college basketball breakout Caitlin Clark’s rookie-season earnings and behind athletes competing in sports with far bigger annual prize pools, like tennis and golf. That placement has less to do with prize money, which Olympic sports rarely offer much of, and more to do with how marketable she has remained across three Olympic cycles.
It also helps to compare her financial path to gymnasts from earlier generations. Athletes who competed before women’s sports sponsorship dollars expanded significantly, even multiple Olympic medalists, often retired with a fraction of what Biles has built. Her advantage isn’t just talent. It’s that her prime years lined up with a period when brands started paying real money for female athletes with a strong personal story, and she gave them three separate Olympic moments to work with instead of one.
Why Net Worth Estimates for Simone Biles Vary So Much
Readers researching her finances will notice figures ranging from roughly $16 million to $25 million depending on the source and the year the estimate was published. That spread is normal for athletes in this position. Endorsement contracts are private, tour revenue splits are not disclosed publicly, and different valuation sites update their models on different schedules. Celebrity Net Worth, one of the more frequently cited sources for her figure, places her current estimate at $25 million, while older estimates from 2024 sat closer to $16 million.
Rather than treating any single number as exact, it’s more accurate to read her net worth as a moving estimate that has trended upward since 2016, tracking closely with her endorsement portfolio and the success of her tour. When two well-known outlets publish figures that differ by nine million dollars for the same year, the honest takeaway isn’t that one is right and one is wrong. It’s that private contracts make a precise public number impossible to pin down, and every figure in this space, including the $25 million estimate cited here, should be read as a reasonable approximation rather than an audited total.
What’s Next for Her Earnings
Biles has said she’s open to competing again, and every additional Olympic cycle has historically brought a new wave of sponsorship interest rather than a decline. If she continues competing, tours again, or expands her Athleta collaboration further, her estimated net worth is likely to keep climbing rather than plateau. If she steps back from competition, her existing endorsement relationships and business ventures already give her income streams that don’t depend on being on the mat, since deals like the Athleta apparel line and her tour ownership stake are already structured to outlast any single competitive season.
